Company Overview

pura vida h2o was formed with the single purpose of creating a "greener" way for consumers to purchase water in single serve portions. Founded by Ken Kellaway, a serial entrepreneur who has launched a number of highly successful companies and has a proven ability to recognize societal challenges and develop the solutions that solve them.

The idea for pura vida h2o was developed during Ken's extensive business travels. He became aware of a trend that more and more people were carrying their own canteens in airports and other places. Curious about this, he questioned numerous people about their reasoning for carrying them. Their reasoning was simple; bottled water creates many environmental issues. The waste and associated environmental impacts caused by the use of plastic bottles is extraordinary. While clearly using less plastic is better for the environment, the challenge for these environmentally conscious consumers is there is no easy way to properly refill their canteens with clean water. In addition, there is some evidence that the plastics used in bottled water can create serious health issues under the right conditions.

Having a number of friends who have been struck with breast cancer, Ken has grappled with the question of "Is there a correlation here?" He decided it was time to take a look at the water industry to see if he could develop a solution.

He determined someone needed to create a highly accessible single serve water business that reduced the use of plastic. The idea: self serve water vending units where people can fill their own containers with purified water. A distribution model much like what banks did with the ATM: making water consumption convenient, as well as safe.